HoYeon Jung, has officially become the new face of Louis Vuitton fashion, watches, and jewelry. The 27-year-old star who plays Kang Sae-byeok (No. 067) in Squid Game — the new record-breaking series of Netflix — has become the most popular Korean actress on Instagram, gaining over 19 million followers in less than a month (from 400k to 19.7m).
The French high fashion house announced their partnership with Jung on Wednesday 10/06/2021. With an Instagram post with Jung wearing Louis Vuitton’s new black Twist bag in the campaign with a double-breasted coat (white oversized jacket with gold buttons and gold detailing on the collars and sleeves) and slingback heels.
The Korean model and actor made her Paris Fashion Week debut as an exclusive in Louis Vuitton’s 2017 spring ready-to-wear show, walking the runway in a corset leather dress and fiery red hair. She has also walked for Chanel Haute Couture, Bottega Veneta, Fendi, and Prabal Gurung, among other brands.